Bruno Silva / Principal Product Designer
Making complex
products feel
simple.
I connect product direction, design craft
and the teams that bring it to life.
Based in Dublin. Shaped by Brazil.
The work behind the work
From ambiguity.
To a shared
direction.
I help teams frame the problem, align on what matters and turn that direction into a product people can use.
Selected work / Loyalty & platforms
Santander
Loyalty Platform
Group LTM / Product design
Connecting everyday banking with meaningful rewards. A loyalty ecosystem brought together around a clearer customer journey.
Read the case study
Selected work / Travel & mobile
Singapore
Airlines
Travelport Digital / Product design
An airline experience organised around how travellers think. From information architecture to testing the flows that matter.
Read the case study
Selected work / Connected experiences
LoungeKey
Access, anywhere.
Collinson Group / Travelport Digital
Making airport lounge access feel effortless. A shared experience that works across different banks, brands and journeys.
Read the case study
Direction. Craft. Collaboration.
Good design makes
the whole thing
make sense.
My path spans art direction, mobile products and Principal product design. I stay close to the craft while helping teams see the bigger picture.
More about my approachThe next chapter
Let's make
it clear.
Have a complex product challenge?
Let’s start with a conversation.